Photographer & Graphic Designer
Oscar de la Renta | September 2023 to December 2023 | New York, NY

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Description:

- Collaborated on the launch of Fashion and Bridal Collections, utilizing Adobe InDesign, Photoshop, and Illustrator to design visually compelling marketing assets, including emails, SMS campaigns, casting decks, catalogs, and promotional posters.

- Edited and polished fashion collection videos, contributing to impactful visual storytelling for brand campaigns.

- Enhanced and retouched product photographs for E-commerce platforms, achieving a 25% increase in online sales through improved visual presentation.

- Revamped website navigation and aesthetics on SMUGMUG, driving a 15% increase in user engagement through optimized user experience and fresh design elements.

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This role demonstrated a blend of technical expertise and creative vision, contributing to Oscar de la Renta's brand visibility and digital success across multiple channels.

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Software In Used: